A couple months ago, in a raucous heat wave, I was the lucky sweaty duck to do cinematography and editing for Pouty's first music video, for the single Sad.
Pouty is Rachel Gagliardi of Slutever and Upset. It's really great garage grrl rock and perfect for playing loud and feeling like a badass woman who also happens to disobey her parents a lot.
Cultist Zine and Stereogum premiered the music video today, which was so exciting! It was my first time being DP on a project (I shot it on my Digital Bolex, which is a newbie's dream) and my first time editing, too!
I hope you like it. It's a swansong to LA and all the sad girls that roam inside it. Director Emily Alben said this:
“Not happy, but at least all sad together” was how I offhandedly ended the treatment I wrote for Rachel when pitching her my idea for ‘Sad’...With this video, I wanted to flush out those tangential cinematic narratives as characters who became the LA sad girl archetypes. The idea of place, and the space each of these characters would inhabit was equally important, and I drew from my own map of Los Angeles memories like Echo Park lake and a pink floored Vintage Store, to more iconic spots like Barnsdall Art Park, with its view of the Griffith Observatory and Hollywood Sign, and Moonlight Rollerway’s alluring neon rainbow entryway.
I think as women in LA we’re all seeking an illusive something, but its impossible not to get caught up in the day to day. Rachel’s cult girl character and her awakening that the other girls see manifested in the crying eyes bring them together, and in a way making this video did the very same thing."
Check out more Pouty music from Rachel at www.brattyrecords.com